Engagement is the process of getting people involved in something, typically an activity or a campaign. It usually involves creating a connection with people so that they're more likely to participate. Engagement can be done in many different ways, depending on the goal. For example, if you're trying to get people to vote, you might use engagement tactics like door-to-door canvassing or holding rallies. If you're trying to increase attendance at a museum, you might offer free admission days or special events. Ultimately, engagement is about finding ways to get people interested and involved in what you're doing.