Data and metrics collected by social media platforms to track user behavior and engagement with content.
A button or feature on most social media platforms that allows users to express approval or agreement with a post or piece of content.
A term used to describe shallow or performative forms of online activism on social media, such as liking or sharing posts without taking real-world action.
Rules and policies that govern user behavior on social media platforms, often designed to promote safety, respect, and diversity.
The tendency of social media algorithms to perpetuate and amplify existing biases and discrimination, such as racial or gender-based disparities.
A word or phrase preceded by the # symbol that is used to categorize content on social media and make it searchable.
The act of using social media to harass, track, or monitor someone without their consent.
The practice of monitoring and collecting data on social media users for purposes such as marketing, surveillance, or law enforcement.
A form of manipulation that hackers and cybercriminals use to gain access to sensitive information, often through social media.
The information about a person that is publicly available online, created through social media activity and other online interactions.
The practice of regularly updating software, using strong passwords, and avoiding suspicious links and attachments in order to protect against online threats.
