Data and metrics collected by social media platforms to track user behavior and engagement with content.
The practice of partnering with social media influencers to promote a product or service to their followers.
The ability to navigate and critically evaluate social media content, including sources, biases, and accuracy.
The act of publicly sharing someone's personal information online without their consent, often with malicious intent.
A type of manipulated media that uses artificial intelligence and machine learning to create realistic but fake videos or images, often used to spread misinformation or defame individuals.
The practice of monitoring and controlling one's online reputation, often through the use of social media and other online channels.
The practice of monitoring and controlling one's digital footprint to ensure that it accurately represents one's identity and personal brand.
The act of posting inflammatory or offensive comments on social media with the goal of provoking a reaction.
An emoji is a pictogram, logogram, ideogram or smiley embedded in text and used in electronic messages and web pages
Refers to content that is currently popular or widely discussed on social media.
A measure of how much interaction a piece of content receives on social media, including likes, shares, comments, and other forms of interaction.
