Social listening is the process of monitoring social media platforms for mentions of your brand, product, or any relevant keywords. It's a way to collect real-time data about what people are saying online, and it can be used to track sentiment, analyze competitor activity, and more. Most social media listening tools will allow you to track specific keywords and phrases, as well as give you the ability to see who is talking about you, where the conversation is taking place, and what kind of sentiment is being expressed. This data can be incredibly valuable for marketing and customer service teams, as it provides insights that can be used to improve strategies and address customer concerns. To get started with social listening, you'll need to choose a tool and set up some initial tracking. Once you have the data coming in, you can start to analyze it and look for patterns and trends. From there, you can begin to take action based on your findings. For example, if you notice that there's a lot of negative sentiment around your brand on Twitter, you could reach out to those customers directly or adjust your marketing strategy accordingly. Social listening is a powerful tool that can be used in a variety of ways. By monitoring social media platforms for mentions of your brand or product, you can collect valuable data that can be used to improve your marketing and customer service efforts.