Social Media Awareness Dictionary

Endless Scrolling

Short Definition

Definition

Research shows that users go from one post to another on social media every 19 seconds. When we scroll through our feeds switching between content so quickly, the brain gets a hit of dopamine each time, creating a sort of neurological 'high. ' It's that rush that keeps you scrolling through the content.

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Online grooming

The act of befriending and building trust with someone online in order to exploit them later.

Social comparison

The tendency to compare oneself to others on social media, often leading to negative self-esteem and body image issues.

Like

A button or feature on most social media platforms that allows users to express approval or agreement with a post or piece of content.

Community management

The practice of engaging with and managing a social media community, including responding to comments and feedback.

Social media strategy

A plan for using social media to achieve specific goals, such as building brand awareness or driving website traffic.

Cybersecurity hygiene

The practice of regularly updating software, using strong passwords, and avoiding suspicious links and attachments in order to protect against online threats.

Echo chamber

An environment on social media in which users are surrounded by opinions and perspectives that align with their own, and are not exposed to diverse viewpoints.

Algorithm

A set of rules and calculations used by social media platforms to determine which content to show to which users.

Privacy settings

The controls and options that users can set to determine who can see their social media content and activity.

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