Online reputation management (ORM) is the practice of monitoring and managing the online reputation of an individual or brand. ORM involves managing what is said or written about a person or organization online, and addressing any negative content in a proactive way.

The goal of ORM is to protect and improve the online reputation of an individual or brand, and to avoid or minimize any negative impact from online activity.

ORM can be used to monitor and respond to both positive and negative online content, and to proactively manage an individual or organization's online presence.

ORM is important for individuals and organizations who want to maintain a positive online reputation, as negative content can damage their credibility and cause them to lose business. Additionally, ORM can help prevent cyberbullying and other forms of online harassment.