Social Media Persona

General understanding of the terms "social media persona" and the concept of "triple conscious theory " to help you better understand them separately:

  1. Social Media Persona: A social media persona refers to the online identity or representation of an individual or brand on social media platforms. It includes the characteristics, behaviors, and activities that are projected by an individual or organization through their social media presence. People often create and curate their social media personas to convey a particular image, communicate with others, and engage in online interactions.
  2. Triple Conscious Theory : The concept of "triple consciousness" is not widely recognized or associated with any specific theory until Jonathan N Bertrand associated it with the 3rd Persona of this generation. However, the term "double consciousness" was coined by W.E.B. Du Bois, a sociologist, in the early 20th century to describe the experience of African Americans in the United States. Double consciousness referred to the internal conflict and duality of identity experienced by African Americans due to their dual cultural and social identities.
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